Consistent branding across your website, print, video, website, and social media accounts is essential in a modern world where consumers are hit with countless advertisements in a single day. It becomes even more difficult when each of those medium’s creative require different sizes, color, software, time, and expertise to produce. Take just publishing your logo on different social media profiles for example. You have to design different creative at a wide variety of sizes for Facebook, Twitter, LinkedIn, YouTube, Pinterest, and Google+.

Original Ginger, a “Digital Agency located in the heart of historic Fort Langley, a hip and artistic suburb of Vancouver BC”, created an infographic that quickly communicates the image sizes of each of the popular social media companies. Use this to work with your agency or have your design team prepare your creative so that you can have one look and feel to your brand across them all.

Quick Summary:

• Facebook Cover: 851 x 315
• Facebook Profile: 200 x 200
• Facebook App Boxes: 111 x 74
• Twitter Background: 2000 x 1200
• Twitter Profile: 128 x 128
• Twitter Company Header: 1200 x 600
• LinkedIn Profile: 200 x 200
• LinkedIn Company Banner: 640 x 220
• YouTube Avatar: 1600 x 1600
• YouTube Channel Background: 1500 x 2000 or 1200 x 2500
• Pinterest Avatar: 180 x 180
• Pinterest Image Max Width & Height: 554 & 5000
• Google+ Banner: 2120 x 1192 *UPDATED!
• Google+ Profile: 250 x 250
• Google+ Company Banner: 110 x 110

Social Media Image Sizing Guide Infographic:

Infographic by OriginalGinger.com

A recent infographic by Mogreet, a leader in mobile video and MMS messaging, stacks up the usage and engagement of SMS & MMS mobile communication against social media’s top players Facebook, Twitter, Google+, and Pinterest. They separate the two into what they call Narrowcast and Broadcast.

Narrowcasting is the sharing of information directly to its intended recipient, thereby breaking through all of the clutter. Broadcasting is the mass public sharing, such as a post or tweet. The infographic supports that you’re not only more likely to reach your audience but they’ll be more apt to respond when you do it. This conclusion is drawn from some very interesting statistics.

What does this mean for marketers?

SMS and MMS are powerful marketing tactics that can get your message directly to your audience and more importantly, they’ll see it. What is the average click rate of your last email? It’s unlikely it was above 15%. If it was, you’re part of the lucky minority. How many people viewed your Facebook page? Yes, you can see that now.  Tweets go by even faster. How many of those get a mention or retweet? According to the infographic, 98% of all SMS and MMS messages are opened. That’s a remarkable percentage and clearly demonstrates how much this medium is valued.

Build a Personal Touch-point with Your Loyal Customers

Recently I was talking with the owner of a small family restaurant in my area. They were experimenting with SMS messaging. At first, it was slow going collecting their customer’s information but after a while of asking nicely, displaying signs, and not abusing those already in the program, they started to get a good base of numbers. The owner has had great success with using this channel in a number of ways. In fact, it has become their primary means of communication that trumps email, social, and traditional advertising.

Here shows how they are using SMS messaging.

• Timely deals - Restaurants have predictable, and sometimes non-predictable, slow times that sack profit. Instead of making employees go home early, they send out a promotion offering a discount within the next few hours.
• Upcoming events - If you’re a local business then you know how valuable it is to be involved in the community. They announce where they’ll be and what they’ll be promoting. This is also a great way to include your partners and benefit from each others audiences.
• Special Announcements - Nobody can predict the future and sometimes weather or other events cause a change in regular business. They use the SMS channel to instantly inform their customers if they are closing early, not open on particular day, or a change in staff.

Below is the infographic titled “Is Bigger Always Better?”

Infographic by Mogreet

According to a recent infographic and article by online store platform Shopify.com…

Pinterest is now the 3rd most popular social network site in the world, and ecommerce stores can leverage its popularity to significantly increase traffic and sales.

How did they determine this? Shopify analyzed 25,000 of their stores to see where the referral traffic was coming from. What’s amazing is visitors from Pinterest  are 10% more likely to make a purchase over other major social media sites such as Facebook and Twitter. Also, the orders tend to be higher, almost double in fact, than Facebook referral orders.

Are you using Pinterest to generate sales for your business? It might be worth a look.

See below as this infographic compares Facebook, Twitter, Pinterest, and LinkedIn.

Infograhic created by Shopify.com

 

 

 

It’s no surprise that advertising professionals are advocates of social media. We research, test, and execute marketing campaigns on a daily basis and they design these campaigns with the purpose of delivering a message to a targeted group of prospects. Social media not only allows for highly targeted messaging but it’s extremely scalable. The message can be sent and re-sent by the recipients. This inherently viral component, along with the ability to measure it, makes it very appealing for use.

But are “Normal” or non-advertising professionals using it the same way? Are they as engaged on Twitter, Facebook, or Pinterest? Do they log the same amount of hours as the marketing managers?

This infographic by SF Heat provides some interesting insight into the difference.

Some interesting highlights:

• 92% of Ad Pros follow brands they like versus 33% of normal people.
• 61% of Ad Pros have a Google+ account versus 23% of normal people.
• 63% of Ad Pros “Strongly Agree” that companies should invest in social media with their customers versus 23% of normal people.

View the full infographic below, click to enlarge: