Tag Archives: testing

Best Practices Are Not a Best Practice

Posted in: Email Marketing, Lead Generation, Online Advertising, Paid Search, Search Engine Optimization | May 31, 2012

As marketers, we sometimes get pulled into the black hole of thinking that best practices are the answer. We dive into case studies, we research articles, and we have discussions...

Positively Influencing Email Effectiveness

Posted in: Email Marketing | March 24, 2012

As an email marketer, I’m constantly looking for ways to achieve an increase in effectiveness of the emails I’m sending on behalf of myself and clients. Even a 1% increase...