Tag Archives: measurement

How to Improve Google Adwords Quality Scores [Infographic]

Posted in: Online Advertising, Paid Search | October 4, 2012

I recently stumbled upon an useful infographic created by Digital Net Agency, a performance-based search agency with a concentration on Search Engine Optimization (SEO) and Search Engine Marketing (SEM). The...

Bring Clarity to Your Marketing with the Campaign ID

Posted in: Content Marketing, Lead Generation, Online Advertising, Paid Search, Social Media | October 1, 2012

As marketers, we’ve all heard John Wanamaker’s famous quote… “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” The reason that this...

Open Rates Are Not As Telling As You Think

Posted in: Email Marketing | June 19, 2012

It often surprises me when I ask email marketers, “How is your campaign going?” and they answer with something similar to “Very well! Our open rate is 30%, which is...