The following infographic showcases some recent and interesting findings on how corporations are tackling social media. Initially skeptical of its use for business purposes, it appears many have adopted the two-way communication mindset during this modern age of information and relationship building.

Below are some of the more interesting highlights from the infographic:

• 94% of corporates use social media in some capacity.
• 75% saw an increase in website traffic.
• 58% use it for lead generation.
• Favorite social sites are Facebook (92%), Twitter (82%), LinkedIn (73%) and blogs (61%).
• 58% of Fortune 500 companies had Facebook pages in 2011, 62% had Twitter accounts.
• Companies with blogs dropped from 50% to 37%. Speculated due to content requirements. [I’m not sure about this statistic. My experience shows that more companies are seeing value in Inbound Marketing and blogging their thought leadership]
• Blog best practices: schedule posts on a regular basis, plan ahead, use a casual tone, interact with customers, and enable social sharing.

Courtesy of: MBA Programs

Consistent branding across your website, print, video, website, and social media accounts is essential in a modern world where consumers are hit with countless advertisements in a single day. It becomes even more difficult when each of those medium’s creative require different sizes, color, software, time, and expertise to produce. Take just publishing your logo on different social media profiles for example. You have to design different creative at a wide variety of sizes for Facebook, Twitter, LinkedIn, YouTube, Pinterest, and Google+.

Original Ginger, a “Digital Agency located in the heart of historic Fort Langley, a hip and artistic suburb of Vancouver BC”, created an infographic that quickly communicates the image sizes of each of the popular social media companies. Use this to work with your agency or have your design team prepare your creative so that you can have one look and feel to your brand across them all.

Quick Summary:

• Facebook Cover: 851 x 315
• Facebook Profile: 200 x 200
• Facebook App Boxes: 111 x 74
• Twitter Background: 2000 x 1200
• Twitter Profile: 128 x 128
• Twitter Company Header: 1200 x 600
• LinkedIn Profile: 200 x 200
• LinkedIn Company Banner: 640 x 220
• YouTube Avatar: 1600 x 1600
• YouTube Channel Background: 1500 x 2000 or 1200 x 2500
• Pinterest Avatar: 180 x 180
• Pinterest Image Max Width & Height: 554 & 5000
• Google+ Banner: 2120 x 1192 *UPDATED!
• Google+ Profile: 250 x 250
• Google+ Company Banner: 110 x 110

Social Media Image Sizing Guide Infographic:

Infographic by OriginalGinger.com

According to a recent infographic and article by online store platform Shopify.com…

Pinterest is now the 3rd most popular social network site in the world, and ecommerce stores can leverage its popularity to significantly increase traffic and sales.

How did they determine this? Shopify analyzed 25,000 of their stores to see where the referral traffic was coming from. What’s amazing is visitors from Pinterest  are 10% more likely to make a purchase over other major social media sites such as Facebook and Twitter. Also, the orders tend to be higher, almost double in fact, than Facebook referral orders.

Are you using Pinterest to generate sales for your business? It might be worth a look.

See below as this infographic compares Facebook, Twitter, Pinterest, and LinkedIn.

Infograhic created by Shopify.com