Every company, every industry, and even every department in a single company can have different results. If you want to truly want to know how to get the best from...
Read moreTag Archives: email marketing
3 Emails Your Customers Should Be Getting, At Minimum
Customers want to engage with brands they actively spend money with. This is apparent through rise of social media and the interaction with companies across all industries. Therefore, as your...
Read moreInteresting Marketing Trends of Small Businesses [Infographic]
Small businesses face challenges of small budgets and scarce resources, causing them to be even more selective of their decisions in growing their top line. They often don’t have the...
Read moreOpen Rates Are Not As Telling As You Think
It often surprises me when I ask email marketers, “How is your campaign going?” and they answer with something similar to “Very well! Our open rate is 30%, which is...
Read morePositively Influencing Email Effectiveness
As an email marketer, I’m constantly looking for ways to achieve an increase in effectiveness of the emails I’m sending on behalf of myself and clients. Even a 1% increase...
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