Tag Archives: conversion

Best Practices Are Not a Best Practice

Posted in: Email Marketing, Lead Generation, Online Advertising, Paid Search, Search Engine Optimization | May 31, 2012

As marketers, we sometimes get pulled into the black hole of thinking that best practices are the answer. We dive into case studies, we research articles, and we have discussions...

2 Advantages To Using Pay-Per-Click Advertising

Posted in: Online Advertising, Paid Search | May 8, 2012

In the world of online marketing, pay-per-click campaigns are an advertising medium that marketers use on a regular basis. This method of marketing can provide a number of benefits to...

5 Offers to Drive Lead Generation

Posted in: Content Marketing, Lead Generation, Online Advertising | April 10, 2012

If you’re executing a digital marketing campaign, there is a good chance you’re ROI (return on investment) is based on how many emails, prospects, or customers you can get inside...