Why Your Business Should Go Mobile
Posted: February 18, 2013
Originally posted here at USSCOSpeaks.com It is not surprising that mobile searches have grown four times since 2010 (Google Mobile Optimization Webinar, 2011). Take a look around at all the devices that have been released out into the marketplace. Between tablets, WIFI connected music players, and phones, everyone can be connected online 24/7. This means that wherever your customers are, they have the option to do business with you. Believe the data, your customers are exercising that option daily. This year, more people will use their...
read moreStrategies for a Successful Paid Search Campaign
Posted: February 6, 2013
Originally posted here on USSCOSpeaks.com First off, let’s take a step back and understand people’s behavior online. Every minute there are 70 new website domains registered on the World Wide Web, adding to the millions of websites that already exist. This rate of websites being created makes it impossible for anyone to keep up with all of the information available. Tools like search engines were created to simplify this massive amount of data by using a complex algorithm that rank these millions of websites and consolidate them into a short...
read moreThe Difference Between SEO & SEM
Posted: January 30, 2013
Originally posted here on USSCO Speaks blog. It’s hard to keep track of all the digital marketing buzzwords that are flying around the internet today. Especially, if those words are thrown into acronyms that further decode their meaning. For those of you just starting to dabble in online marketing, we wanted to provide a quick explanation as to the difference between SEO and SEM. First off, what do they stand for? That would certainly help. SEO stands for Search Engine Optimization, and it refers to the process of increasing your website’s...
read moreHow Social Media and Mobile Technology Impact the Customer Experience [Infographic]
Posted: January 2, 2013
![How Social Media and Mobile Technology Impact the Customer Experience [Infographic]](../../../wp-content/uploads/2012/12/Avaya-Infographic.jpg)
It’s easy for technology start-ups and web service companies to understand the importance of communicating with customers through channels such as social media and mobile technology. They have it ingrained in their DNA. It’s more difficult for companies that have a long-standing culture of face to face or direct mail interaction, to adopt these methods. It’s not that face to face interaction with customers is unimportant. I believe that it is still the single best method for building relationships and getting a true...
read moreEmail Marketing Results, Best in 1st Hour [Infographic]
Posted: December 26, 2012
![Email Marketing Results, Best in 1st Hour [Infographic]](../../../wp-content/uploads/2012/12/Best-Time-Infographic.jpg)
Every company, every industry, and even every department in a single company can have different results. If you want to truly want to know how to get the best from your marketing, then you need to make testing a priority. Don’t rely solely on industry best practices, but instead come up with your own. That being said, below is some interesting information for email marketers. According research by GetResponse, a complete email marketing solution, emails have the highest open rates and click thru rates within the first hour of being...
read more5 Easy Black Friday Marketing Tips You Still Have Time For
Posted: November 20, 2012
Black Friday (November 23, 2012) is going to be the most popular shopping day of the year in the United States and your company has the opportunity to participate. Whether your business is a retail store, local restaurant, or complex B2B software provider, you can take advantage of the hype of Black Friday and Cyber Monday (November 26, 2012). Why are these days important to your business? Customers are in the emotional mindset to spend money. Thanksgiving is over and Christmas is now fast approaching. Black Friday is typically the first...
read more5 Tips for a Fantastic Marketing Conference
Posted: October 25, 2012
I recently attended a marketing conference in Indianapolis, IN called Connections - “Inspire the Future”. The event was put on by ExactTarget, an international email marketing service provider. The event pulled together 4,000 marketing clients and industry thought leaders all learning together. Inspired by how well this event was executed, I thought I’d share 5 tips from what I saw at the conference that in my opinion made it successful. Tell Success Stories - People love stories and are excited to learn if the content...
read moreThe Rise of Real-Time Bidding. Is Your Business Behind?
Posted: October 10, 2012
Below is a guest post by Aubree Parsons, a bright and energetic writer/journalist focused on many topics including marketing. John Wanamaker, one of the pioneers in advertising and marketing in the United States, once commented with no small amount of tongue in his cheek: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” When billboards and television commercials were the main sources of advertising, it was impossible to tell how influential each individual ad was on consumers – which produced...
read moreHow to Improve Google Adwords Quality Scores [Infographic]
Posted: October 4, 2012
![How to Improve Google Adwords Quality Scores [Infographic]](../../../wp-content/uploads/2012/10/improve-google-quality-score-sm.jpg)
I recently stumbled upon an useful infographic created by Digital Net Agency, a performance-based search agency with a concentration on Search Engine Optimization (SEO) and Search Engine Marketing (SEM). The infographic provides great insight into one of the most important aspects of paid search advertising, the Google Adwords Quality Score. The Quality Score is essential for digital marketers to understand because it helps determine how much you have to pay to receive a position in the “sponsored” area of the search engine...
read moreTrack Your Marketing with a Campaign ID
Posted: October 1, 2012
As marketers, we’ve all heard John Wanamaker’s famous quote… “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” The reason that this quote is so popular is because it resonates very well with business owners, entrepreneurs, and advertisers. It turns out to be fairly true due to the fact that many people don’t or don’t know how to set up their campaigns efficiently. Agencies and marketing employees continuously attempt to justify their advertising budgets...
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