Digital Marketing Blog - Puzzle Marketer

Can CRM and Marketing Automation Be 1 Tool?

Posted: March 14, 2014

I recently talked with Stewart Rogers (@TheRealSJR) and he shared with me a very cool and different approach to CRM and Marketing Automation. The solution, Salesformics. Salesformics aims to simplify both CRM and Marketing Automation - by focusing on the features and benefits that matter most and remaining affordable ($75/month/user) for small and mid-sized businesses. After seeing a live demo, I immediately began to understand the ease of use for business owners, who are swamped with a thousand other priorities per day. How is it...

9 Steps to Digital Marketing Greatness [Whitepaper]

Posted: February 17, 2014

Download Whitepaper Now There are more than 23 million small businesses currently operating in the United States, and all of them are trying to reach through the clutter with a strong brand presence and a compelling marketing strategy. The digital age is upon us, and with hundreds of communication platforms and infinite possible applications, the world of online marketing is a complicated yet very rewarding area for small business development. Maybe you’ve never tried to establish a strong online presence, or maybe you’ve tried...

9 Steps to Digital Marketing Greatness [Infographic]

Posted:

This guide exists to help you understand, build, and eventually maintain a powerful, integrated online presence. It won’t happen overnight, but with a little bit of dedication and the right resources to back you, you can accelerate your small business’s online presence to a formidable level. Feel free to use this infographic in your website, as long as you link back to http://www.e-lign.com Or copy & paste the code below: Click here to view the...

The 2014 Digital Marketing Ecosystem

Posted: January 8, 2014

Originally posted on LinkedIn Pulse For maybe the first time in history, there is a surplus of technology and strategy to help advance both sales and marketing of a business, while at the same time a lack of resources and understanding to utilize it to its fullest capacity. I love these graphics by Scott Brinker. That’s not to say that marketers are less educated or qualified, it’s just that they have become over specialized and often don’t pull back to see the larger picture. This gap between tools available and execution presents an...

2013 B2B Marketing Priorities [Study]

Posted: August 1, 2013

Towards the end of 2012, Software Advice, CMO.com, and Eloqua teamed up to ask marketing professionals their priorities in 2013.The study titled B2B Demand Generation Benchmark Survey, gives marketers a complete view of the current status of the marketing sphere as well as a look at what’s to come. Compiled by Software Advice CRM Analyst Ashley Verrill, the survey results show all the most popular marketing channels, as well as a breakdown of that information such as the channels that bring in the highest quality leads, the highest...

Choosing the Right Social Media Platform [Infographic]

Posted: July 1, 2013

There are many factors to consider when you’re choosing the social media platform that is right for your brand or company profile. First off, you have to decide on the resources you’re willing to allocate every day, week, and month to maintaining the account. A state social media profile can sometimes do more harm than not having one at all. If you’re going to engage with prospects and customers, then first commit to keeping it up-to-date. Below is a helpful infographic from Infographics.sg, a data visualization and design...

How to Improve Email Deliverability [Infographic]

Posted: June 14, 2013

If one of your digital marketing tactics is email marketing then you understand that the most important aspect is actually getting your content to your subscribers. This is one of the most common questions from marketers. There are a myriad of things you can do to either help or hurt your deliverability. It’s important to understand both. I recently discovered a simple, yet very helpful, infographic by Pure360. Pure360 is an email & SMS marketing provider based in the UK, who specialize in helping businesses get the best results...

Blogging Leads to Sales

Posted: June 10, 2013

Originally posted here on USSCO Speaks blog. Business owners sometimes treat their online marketing like flossing. They know they should do it, but it nevertheless gets buried under the tasks of running the day-to-day business. Included in this bucket of online marketing is the concept of blogging. “What? How’s that going to grow my business?” What is a blog? First off, let’s explore what a blog actually is and how it’s part of the bigger picture. A blog, abbreviated for web+log, is typically an informational section of your website that...

The New Rules of Lead Generation Book Review

Posted: May 29, 2013

There are many elements to marketing that can prove effective for growth of a business. However, at the heart of every marketing strategy should be a focus on generating sales-ready leads. After all, if the marketing isn’t generating leads and revenue, then it’s not working. The best marketing today doesn’t rely on loose metrics like frequency, reach, impressions, or branding. Not to say those concepts aren’t important, but they don’t create a concrete direction for a marketer to make decisions. Marketers can...

Tips for Fixing Email Template Code Problems Infographic

Posted: May 7, 2013

If you’ve ever developed an email before, you know that the coding doesn’t stop when your design looks good in the browser. In fact, it doesn’t stop when it looks good in every browser (FireFox, Chrome, Internet Explorer, and Safari). Let’s not forget too that the email also needs to look great on every device that could potentially render it. I’m talking about phones, tablets, iPods, and anything else that gets dreamed up. Professional email designs should only be approved after they have been thoroughly checked...

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